David De Smedt aligns strategy, product, marketing and sales into one commercial system, so decisions get faster and growth compounds again.
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Teams optimise for different outcomes.
Customers hear different versions of the same value.
The same questions keep coming back.
Strategy changes as it moves through the organisation.
The Clarity Engine finds where the system breaks, aligns teams around the same priorities and turns that clarity into coordinated execution.
Locate where growth
actually breaks.
Align priorities, positioning
and decisions in one pass.
Turn clarity into coordinated
execution that compounds.
Teams pull in
one direction.
Less debate.
More movement.
Clear ownership
across teams.
One story across teams, markets
and customer conversations.
Kantar
DS Smith
Samsung Electronics
Kingston
Local marketing was disconnected from real sales conversations. Customer insight, sales, product and marketing were connected into one system.
Direct access to NVIDIA created strategic advantages beyond the individual products we sold, while AMD showed how ecosystem players protect their own leverage.
A fast-growing platform business needed a more repeatable commercial system without losing the strengths of consultative selling.
A simple sales need exposed a wider opportunity to connect Product, Sales and Marketing and expand into new B2B growth categories.
Understanding pricing from both ends of the value chain made it possible to judge not only our own margin, but the economics of customers and competitors as well.
A group-level repositioning became a usable commercial system for sales teams across markets, languages and product areas.
I lead every stage personally - from interviews and diagnosis to alignment and activation.
Sold to complex B2B buyers
Built and managed commercial propositions
Led European and Global marketing
Worked as VP, CMO and CRO
A short diagnostic built on the Alignment Matrix. It points to where friction is most likely sitting — not a definitive answer.