Insights

October 6, 2026

Why Better Strategy Sometimes Starts With Better Meeting Design

Strategic meetings often fail because the room is not designed to think well. LEGO SERIOUS PLAY offers a useful way to surface assumptions, reduce hierarchy effects and make different mental models visible.

September 30, 2026

Important Topic

What Building a Stateful Home Taught Me About AI and Business Systems

Building a stateful smart home became an unexpected exercise in system architecture. The same principles around context, ownership, memory and sources of truth increasingly matter when AI enters business operations.

September 30, 2026

When internal priorities start to matter more than what customers actually value

Internal logic can become remarkably convincing. The problem starts when customers behave differently from what the organisation has come to believe.

September 24, 2026

Important Topic

When capable people are given a target but almost no system for reaching it

Targets create direction, but capability develops through the learning loops that help people understand what works, what does not and why.

September 22, 2026

Important Topic

Why a global commercial agreement can look perfectly aligned at headquarters and still unravel country by country

Global alignment at headquarters does not guarantee consistent execution. The real test is whether the commercial promise survives every local handoff.

September 22, 2026

Important Topic

What happens when nobody owns the plan but the targets still stand

Targets do not disappear during a leadership gap. The risk is that activity continues while ownership and priorities begin to drift.

September 22, 2026

Important Topic

What changes when marketing stops planning campaigns and starts planning the commercial year with the business

Campaigns become more valuable when they sit inside a commercial plan rather than becoming the plan themselves.

September 22, 2026

Important Topic

The further you are from where market decisions are made, the more reactive your strategy becomes

More market data does not automatically create better foresight. Strategic advantage often depends on how close the organisation is to where change begins.

September 22, 2026

Important Topic

The next growth opportunity may sit in what your customer still has to buy somewhere else

The next growth opportunity may not come from selling more of the same. It may be hiding in what existing customers still have to buy elsewhere.

September 22, 2026

Pilar Content

Acquisitions add revenue immediately. Commercial coherence takes much longer

Acquisitions create scale quickly. The harder challenge is turning the combined customers, propositions and teams into one coherent commercial system.

September 22, 2026

Important Topic

How a growing product portfolio quietly starts destroying value when every brand is fighting for the same customer

A broader portfolio creates more choice, but without clear commercial roles it can also create internal competition, weaker positioning and unnecessary margin pressure.

September 22, 2026

Pilar Content

A new business model will underperform if the commercial system around it still behaves like the old one

Changing the offer is only part of the transformation. Growth stalls when the commercial system still reflects the business that came before it.

September 22, 2026

Important Topic

What happens when the market starts moving faster than your operating model

A process can be followed exactly as designed and still become a competitive disadvantage when the market starts moving faster than the organisation can respond.

September 22, 2026

Pilar Content

A strategy is not implemented when leadership approves it

Strategy becomes real only when people across the organisation can use it consistently without rebuilding it for themselves.

September 22, 2026

Important Topic

Ambitious growth targets reveal where the organisation stops working as one system

Bigger targets do not automatically create better execution. They often reveal where the commercial system is relying on weak handoffs, informal coordination or conflicting priorities.

September 22, 2026