The Clarity Engine does it in three stages: find where growth breaks, align marketing, sales and product, then put the direction into daily use.
You can stop after any one
Per phase, agreed before we start
To the first written answer
Of your leadership team's time
The recurring issue is rarely strategy itself. It’s whether teams are moving in the same direction.
Built from patterns across Samsung, ASUS, Kingston and DS Smith engagements.
Sales blames marketing. Marketing blames positioning. Product blames the market. But growth rarely breaks inside one function. It breaks between them. I reconnect strategy, positioning, product, marketing and sales around the same customer evidence.
Most organisations respond to stalled growth with more campaigns, more meetings and more activity. That only scales the confusion.
I embed the shared direction into campaigns, enablement, ownership and operating routines, so every action reinforces the same commercial logic.
Where does our growth system break, and what do we fix first?
Written audit and a prioritised action list
12–16 pages · PDF
2–3 weeks
Fixed-scope diagnostic. Investment agreed upfront.
4–6 hours in total, leadership only
Keep the work and act internally, or move to Align.
What is the one direction every team executes from?
Positioning, narrative and a shared decision framework
One-pager + messaging matrix
4–8 weeks
Scoped leadership engagement, tailored to the commercial context.
About 2-4 hours a week, cross-functional
Run the system internally, or add Activate support
How do we keep it running without you?
Enablement assets, working sessions, monthly review
Decision framework + enablement kit
Ongoing, monthly
Monthly strategic support. Continue only while valuable.
One session a week plus a monthly review
Continue only while the support is useful
Start with a 30-minute clarity call. We’ll identify the right starting point, agree the scope, and confirm investment before we begin.
Not a slide deck nobody opens twice. Three artefacts your teams keep using after I'm gone.
Kantar

DS Smith

Samsung Electronics

Kingston

I lead every stage personally - from interviews and diagnosis to alignment and activation.

Sold to complex B2B buyers
Built and managed commercial propositions
Led European and global marketing
Worked as CMO, CRO and VP
A short diagnostic built on the Alignment Matrix. It points to where friction is most likely sitting — not a definitive answer.
Not necessarily. Most engagements start with leadership teams that already have strategy, budget, and capable people in place, but struggle to create consistent execution across functions.
In many cases, a single clarity call or short diagnostic is enough to identify what’s really going on and where to act. From there, some clients choose to move forward together, others take the insights and run with their teams.
It’s designed to create clarity first, not commitment.
It depends on the scope, but I keep it simple and transparent.
Some clients need a single session, others a defined project or interim support. Rather than forcing a fixed model, I align pricing with the outcome we’re working toward.
We’ll define that together upfront so there are no surprises.
It’s a focused conversation designed to cut through noise quickly.
You bring the situation as it is. I’ll ask the questions that typically don’t get asked internally, and help you see where things are misaligned or unclear.
Most people leave with a sharper perspective and a clear next step.
Most likely, yes.
I typically work with B2B organizations dealing with growth, complexity, or misalignment across teams. The specifics vary, but the underlying patterns are often very similar.
If the situation involves strategy, marketing, and sales not fully connecting, it’s usually a strong fit.
You’ll hear from me directly.
I’ll review your message and come back with a short response, usually suggesting a next step or a quick call if it makes sense.
No automated sequences or long intake processes. Just a straightforward reply.
Typically within 24 to 48 hours.
If something is urgent, you can mention it in your message and I’ll do my best to prioritize it.
I prefer thoughtful responses over instant ones, but I won’t leave you waiting.