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Marketing Manager

Sales enablement

Bridge the message gap between marketing & sales.

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When the hand-off breaks, so does momentum

You’ve worked hard to generate interest and hand over leads, but if sales doesn’t have the right tools, messaging, or timing, those opportunities cool fast. The gap between marketing’s story and sales’ conversation is one of the biggest leaks in the pipeline.
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Sales Enablement is about closing that gap so the transition from marketing-generated interest to sales-driven conversations feels seamless to the buyer.

The challenge

* Sales teams don’t use the materials marketing creates.

* Messaging shifts between marketing and sales, confusing prospects.

* Campaigns generate leads, but follow-up is inconsistent.

* Sales struggles to personalise outreach without marketing support.

How I help

I help marketing and sales work as one team by creating unified messaging frameworks that keep everyone aligned on what’s being said and why it matters. To make this practical, I design ready-to-use toolkits with templates, scripts, and content that sales can pick up and apply instantly. I also ensure campaign materials integrate seamlessly into the sales process, supporting every stage of the funnel. And to lock in adoption, I deliver training sessions that give sales teams the confidence and skills to use marketing assets effectively.

What makes this different

I don’t just hand over a “sales kit” — I embed marketing’s story directly into sales’ daily tools and workflows. That means higher adoption and zero wasted content.

When it’s most valuable

* When campaigns generate leads but sales conversion is low.

* When your messaging changes mid-funnel, confusing buyers.

* When sales keeps building its own, off-brand materials.

Results you can expect

The impact is felt on both sides of the funnel. You’ll see higher lead-to-opportunity conversion rates and more consistent messaging across every buyer touchpoint. Sales teams will actively use marketing content because it’s built for their workflow, not against it. And with better alignment between the two functions, sales cycles become shorter and more predictable.

Example in action

DS Smith – Sales Enablement Workshops

Sales teams were underusing marketing content because it didn’t fit their workflow. I ran workshops to understand sales’ needs, rebuilt materials into easy-access toolkits, and aligned messaging with live campaigns. Sales adoption of marketing content rose sharply, improving conversion rates.

Next Step

📅 Let’s bridge your marketing-sales gap
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