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For CMOs & VPs of Marketing

Fractional CMO Engagements

Strategic marketing leadership, when and how you need it

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Why fractional?

Sometimes you don’t need another full-time senior hire: you need an experienced marketing leader who can plug in quickly, operate at a strategic level, and deliver tangible results in months, not years.

A Fractional CMO engagement gives you:

Executive-level marketing leadership without the long-term overhead.
Immediate access to frameworks, playbooks, and decision-making experience.
A trusted partner who can work seamlessly with your team, board, and stakeholders.

When a fractional CMO is the right fit

You might not need a fractional CMO forever, but you might need one right now.

It’s the right fit if you’re in a transitional phase, whether that’s after a senior departure, during a restructure, or ahead of a key hire. It’s also ideal if you’re entering a new market and need go-to-market leadership without the cost and delay of building a new team. Some organizations already have strong execution in place but lack strategic alignment at the leadership level, another moment where a fractional CMO can add real value. And when the stakes are high, such as during fundraising, an acquisition, or a major launch, I bring the senior bandwidth to keep momentum and clarity at the top.

How I work as a fractional CMO

My engagements are designed to adapt to your needs without the overhead of onboarding a permanent executive.
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I can:

Lead and align your marketing function across regions, channels, and business units.

Clarify your brand and positioning so every campaign reinforces a clear market narrative.

Build and execute your go-to-market plan, ensuring sales and marketing operate as one.

Mentor and upskill your marketing leaders, preparing them to take the reins long-term.

Represent your brand externally at key events, partner meetings, or media opportunities.

Engagement models

Part-time leadership – 1–2 days per week over several months.

Project-based engagements – Focused on a specific strategic priority or transformation.

Interim coverage – Stepping in between permanent hires to keep momentum high.

Results you can expect

The impact is both cultural and commercial. Your marketing team will perform with greater cohesion and confidence, guided by clear strategic priorities that are directly linked to business goals. Collaboration between marketing, sales, and leadership becomes stronger, breaking down silos that slow growth. And the outcomes are measurable: from a healthier pipeline to stronger partner engagement to a sharper brand presence in the market.

Examples of fractional CMO impact

Destiny – Designed and launched a strategic partner enablement campaign, boosting co-branded sales activity and alignment across the partner network.

AXI – Introduced a strategic marketing framework, aligning campaigns to sales goals and improving cross-department collaboration.

THEO Technologies – Realigned marketing and product teams, introduced OKRs, and increased campaign relevance to target markets.

Next Step

📅 Book a Fractional CMO Discovery Call
Let’s explore whether a fractional engagement can give you the leadership leverage you need exactly when you need it.

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