For Directors & Heads of Marketing

Turn strategy into momentum  without burning out your team

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You’re the one making it happen

You know the company’s big picture goals. You’re close enough to the market to see what’s working and what’s not.  But you’re also managing deadlines, budgets, and the expectations of both your leadership team and your marketing staff.

It’s a role that demands both strategic thinking and operational grit. And when you’re pulled in every direction, it’s easy for the most important priorities to lose momentum.

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Logo of Microsoft Corporation, an American multinational corporation and technology conglomerate.
Logo of B2B telephony and internet provider dstny.
Logo of one of the oldest global IT companies.
Logo of Belgian technology company Barco NV.
Logo of International IT Services Provider ACSL.
Logo of Intel Corporation, an American multinational corporation and technology company that sells components such as central processing units and related products for business and consumer markets.
Logo of Minds & More, a company known for Interim Management & Project Sourcing
Logo of Recticel, know for the production of insulation boards.  (used in a variety of applications: including roofing, wall cladding, and floor insulation)
Logo of Microsoft Corporation, an American multinational corporation and technology conglomerate.
Logo of B2B telephony and internet provider dstny.
Logo of one of the oldest global IT companies.
Logo of Belgian technology company Barco NV.
Logo of International IT Services Provider ACSL.
Logo of Intel Corporation, an American multinational corporation and technology company that sells components such as central processing units and related products for business and consumer markets.
Logo of Minds & More, a company known for Interim Management & Project Sourcing
Logo of Recticel, know for the production of insulation boards.  (used in a variety of applications: including roofing, wall cladding, and floor insulation)
Logo of Microsoft Corporation, an American multinational corporation and technology conglomerate.
Company logo of Service Provider AXI nv in Belgium.

The challenge you face

You already have a plan. The real challenge is making it happen at pace while managing all the moving parts.

  • No strategic marketing leader in place
  • Sales and marketing aren’t aligned (and everyone knows it)
  • Vision exists, but execution lacks consistency or ownership
  • Internal teams feel scattered or under-supported
  • External presence doesn’t match your ambition or market potential
  • Campaigns stall because you’re missing one or two key pieces.
  • Messaging gets diluted as it moves from brief to execution.
  • Partners and sales teams need enablement yesterday.
  • You’re asked to “do more with less” but can’t slow down.
  • Strategic projects keep getting pushed aside for urgent requests.

You don’t need more ideas: you need a partner who can step in, roll up their sleeves, and help you push things over the finish line.

What we're serving
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How I help Directors & Heads of Marketing

I work as an extension of your senior team, combining strategic oversight with hands-on delivery exactly where it’s needed most.

That can mean unblocking campaigns by quickly filling resource or skill gaps, sharpening execution so activity stays aligned with strategy, or boosting enablement with tools and content your sales and partner teams can use right away. I also step in to manage cross-team alignment, making sure marketing, sales, and product move together instead of in silos. And when high-priority projects pile up, I add senior bandwidth, giving you the space to focus on leading your team.

I work as an extension of your senior team, bringing both strategic oversight and hands-on delivery when and where you need it most.

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Enablement models for Directors & Heads of Marketing

Support is structured around three proven models:

  • Campaign acceleration — When timelines drag and launches lose momentum, I compress delivery cycles, tighten execution, and ensure results are measurable from day one. Perfect for product launches, market-entry initiatives, and high-stakes seasonal campaigns.
  • Sales enablement — I bridge the message gap between marketing and sales, creating frameworks, content, and ABM kits that equip sales teams to pick up the marketing story and run with it — consistently, and at scale.
  • Team alignment — I help your team align on priorities, messaging, and performance metrics so marketing activity links clearly to business outcomes. This often includes cross-functional workshops, OKR frameworks, and playbooks that bring marketing, sales, and product into sync.

All models are designed to be lightweight to onboard, deliver visible wins early, and leave your team stronger and more capable when I step out.

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Results you can expect

The outcomes are practical and measurable. Campaigns land faster without sacrificing quality, and your messaging stays consistent from concept to market. You’ll gain more time to focus on leadership, coaching, and strategy, while collaboration with sales, partners, and senior leadership becomes smoother and more effective.

Examples of fractional CMO impact

- Destiny – Designed and launched a strategic partner enablement campaign, boosting co-branded sales activity and alignment across the partner network.

- AXI – Introduced a strategic marketing framework, aligning campaigns to sales goals and improving cross-department collaboration.

- THEO Technologies – Realigned marketing and product teams, introduced OKRs, and increased campaign relevance to target markets.

Duration, format, and investment

Format

Retained, embedded partnership — 2–4 days/week or equivalent commitment

Duration

Typically 6–18 months

Kickoff

Strategic sprint (2 weeks), then monthly rhythm

Investment

From €4,800/month, depending on intensity & scope

Add-ons

Access to campaign builders, prompt systems, AI content flows included

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You get an executive who acts like one — without adding to payroll.
Example projects

Magicard
Restructured a fragmented global marketing org post-acquisition. Built alignment between UK, US, and EU teams. Hired key talent, installed content systems, and doubled marketing-qualified leads in under 9 months.

AXI
Embedded as interim marketing lead during transition period. Introduced OKRs, built sales enablement flows, and delivered strategic GTM clarity across multiple business units.

THEO Technologies
Provided strategic and cultural guidance in a growth spurt. Enabled internal leadership handover while creating content rhythms, sales activation, and investor-facing brand messaging.
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Next Step

📅 Book a Fractional CMO Discovery Call
Let’s explore whether a fractional engagement can give you the leadership leverage you need, exactly when you need it.

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