The challenge
* Leadership pushes shifting priorities without clear reasoning.
* Sales, marketing, and product operate in silos.
* Marketing is seen as reactive, not strategic.
* There’s no shared view of success metrics.
* Leadership pushes shifting priorities without clear reasoning.
* Sales, marketing, and product operate in silos.
* Marketing is seen as reactive, not strategic.
* There’s no shared view of success metrics.
THEO Technologies – Resetting Priorities
Facing conflicting requests from leadership and sales, THEO’s marketing team struggled to focus. I facilitated a priority-setting workshop, introduced OKRs, and rolled out a shared marketing roadmap. Within a quarter, execution improved and leadership confidence rebounded.