For Directors & Heads of Marketing

Team alignment

Build a marketing function your CEO believes in.

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When everyone pulls in different directions, marketing loses its seat at the table

As a Director or Head of Marketing, you know the damage misalignment can cause: wasted budget, diluted messaging, and missed opportunities. You need the organisation rowing in the same direction, and you need it quickly.

Team Alignment brings leadership, marketing, and sales into lockstep, creating focus and measurable impact.

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The challenge

* Leadership pushes shifting priorities without clear reasoning.

* Sales, marketing, and product operate in silos.

* Marketing is seen as reactive, not strategic.

* There’s no shared view of success metrics.

Example in action

THEO Technologies – Resetting Priorities

Facing conflicting requests from leadership and sales, THEO’s marketing team struggled to focus. I facilitated a priority-setting workshop, introduced OKRs, and rolled out a shared marketing roadmap. Within a quarter, execution improved and leadership confidence rebounded.

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Next Step

📅 Let’s make your next campaign a showcase, not a scramble.
Book a 30-minute clarity call today.

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