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Marketing Manager

Team alignment

Build a marketing function your CEO believes in.

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When priorities pull in every direction, focus disappears.

Your team is talented, but without clear priorities and aligned expectations, energy gets scattered. Leaders push for short-term wins while you’re trying to keep an eye on long-term brand growth. The result: lots of activity, little clarity, and no shared sense of success.
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Team Alignment puts everyone - from the C-suite to your campaign leads - on the same page. It creates focus, strengthens cross-team collaboration, and ensures marketing’s work is recognised as business-critical.

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The challenge

* Conflicting priorities from leadership and other departments.

* Marketing seen as a service function, not a strategic partner.

* Lack of shared metrics to define success.

* STime wasted on low-impact projects because they “came from the top.”

01
How I help

I bring structure and focus to your marketing function by aligning it closely with leadership and sales. This starts with workshops that bring all stakeholders together to agree on priorities, so everyone is pulling in the same direction. I then introduce OKR and KPI frameworks that link marketing activity directly to business outcomes, removing the guesswork around impact. To keep teams coordinated, I create roadmaps that make upcoming priorities visible and clear. And I put processes in place so everyone understands how work is prioritized and delivered, reducing friction and confusion.

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What makes this different

Instead of imposing a rigid methodology, I facilitate alignment that fits your culture and team dynamics. That’s why the changes stick long after I’m gone.

03
When it’s most valuable

* When competing priorities cause tension between teams.

* When leadership doubts marketing’s strategic contribution.

* When too much time is spent reacting instead of executing.

04
Results you can expect

The result is a marketing team that operates in sync with leadership and sales, with a shared focus on high-impact activities. Marketing is seen less as a service provider and more as a strategic driver of growth. Internally, the team experiences less frustration from shifting priorities and more clarity in their day-to-day work. Externally, the function earns stronger recognition for its ability to contribute real business value.

Examples of Future-Proofing in Action

THEO Technologies – Marketing Team Workshop

THEO Technologies faced misalignment between product, sales, and marketing. I ran a one-day strategy session to define objectives, create a shared roadmap, and set OKRs. Within weeks, collaboration improved and leadership trust in marketing grew significantly.

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Next Step

📅 Let’s get your team truly aligned.
Book a 30-minute clarity call to map your next steps.

Book a Clarity Call
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