How I Work
The Clarity Engine
BACK
Services
The Alignment Matrix
The Alignment Matrix
Where is growth actually getting stuck?
The Alignment Flywheel
The Alignment Flywheel
Turn strategy into a commercial system that can execute.
The Clarity Engine Staircase
The Clarity Engine Staircase
Turn strategy into commercial action.
Client stories
Moving upstream changed the value of the relationship.
Kantar’s SaaS business was growing. The commercial system had to catch up.
About
Case Studies
Insights
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Case Studies
Where B2B growth breaks and how to rebuild the system behind it
Positioning
Alignment
Moving upstream changed the value of the relationship.
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Up- stream
relationship
Scaling
Execution
Kantar’s SaaS business was growing. The commercial system had to catch up.
Read Case Study
Read Case Study
€100M+
Turnover
Bringing commercial discipline to a complex global SaaS growth model
Oliver Fletcher
Offer Activation Delivery Director, Kantar
Execution
Samsung asked us to double B2B sales. The first fix was surprisingly small.
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2x
revenue in first year
Connecting frontline sales insight with the commercial system behind growth
Steven Brouwers
Key Account Manager, Samsung Electronics
All cases
Browse by Category
Scaling
Alignment
Positioning
Messaging
Execution
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Positioning
Alignment
Moving upstream changed the value of the relationship.
Read Case Study
Read Case Study
Up- stream
relationship
Execution
Positioning
The category didn’t exist. The job was to build it.
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Read Case Study
Green- field
Budget
Positioning
Execution
Sometimes the most profitable volume is the volume you let a competitor win.
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B2C
price transparancy
David is a very professional collaborator. He is always up to date in a fast moving market. He has very good knowledge about inovative products, market trends and knows very well all market players. He has a good understanding of how to develop a project and can help his company
Yoann Tellier
General Manager at Transcend Information Europe B.V.
Alignment
AXI planned for 2 acquisitions. Then 10 happened.
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10+
acquisitions < 1y
Execution
Samsung asked us to double B2B sales. The first fix was surprisingly small.
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Read Case Study
2x
revenue in first year
“David combines strong market insight with a deep network, bringing clarity and direction to complex B2B environments.”
Steven Brouwers
Key Account Manager, Samsung Electronics
Execution
Alignment
The contract was global. The execution wasn’t.
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Partner
Management around the world
Messaging
Rebuilding Marketing without losing the quarter
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Read Case Study
10 days
strategic go-to-market plan
Christel Van Bortel
CHRO Spacewell
Scaling
Execution
Kantar’s SaaS business was growing. The commercial system had to catch up.
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Read Case Study
€100M+
Turnover
From the start it was clear that David is an expert on many things and his knowledge of the sales process and sales and marketing technology was invaluable.
Oliver Fletcher
Offer Activation Delivery Director, Kantar
Execution
Messaging
Making one commercial story work across 27 countries
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27+
countries using one sales system
"David successfully reinvented B2B marketing in a complex organization, introducing ABM (Account-Based Marketing), sales enablement, and modern marketing practices into a traditional corporate environment."
Adrian Hiel
Marketing Leader, DS Smith (now Director, Electrification Alliance)
Execution
A weekly buying process was costing us the market.
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Read Case Study
€500K+
monthly revenue
“David consistently identifies new market opportunities and turns them into tangible growth. His ability to structure vendor collaboration delivers results at scale.”
Laurent Eymard
Business Manager Europe Components & Peripherals
One competitor conversation opened the door to Taiwan
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Read Case Study
n°1
largest distributor
David is a great guy and hard worker with a sharp eye for new business opportunities. Discussing with him about new products, 'out of the box thinking' projects or future directions is always leading to useful insights.
Emanuel van der Aalst
Desktop Evangelist, Tones
Positioning
Building a new category before we fully understood the market
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Read Case Study
n°1
distributor in <3y
David is like a box of ideas, always looking ahead and is only pleased with the result when every detail fits the plan.
Peter Pieraert
Sales Components
Positioning
Alignment
Three brands. One market. A race to the bottom.
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Certainly a key player in driving our business in components to higher levels in Belgium. He does bring added value by being an expert in finding growth areas and sharing best practices with others.
Laurent Eymard
Business Manager Europe Components & Peripherals
Execution
Positioning
We kept cutting the price. Customers still wouldn’t buy.
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50%+
category market share
David is an extremely insightful person, he always has the latest market knowledge and keeps up to date with new developments. His attitude towards business is impeccable, he has a real passion for spotting trends and making business decisions based on real data.
Asad Ali Naeem
Geographic Business Manager
Positioning
Execution
I asked for more budget. HP gave us all of it.
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100%
of country budget claimed
David was in no time up to speed and had really innovative ideas. Even after David’s leave, his marketing plan was completely worked out by his successor.
Bart Van Erps
Purchase Manager
Positioning
Execution
From waiting for demand to creating it
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Read Case Study
Always
be learning
David is a very open minded, goal oriented business partner. He constantly seeks new business opportunities.
Lucie Naessens
Category Manager Tech Data
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