Privacy policy

Introduction

At B2B Clarity Engine, privacy is handled with the same principle as everything else: clarity over complexity. This policy explains what data we collect, why we collect it, and how we handle it when you visit https://b2bclarityengine.com. If something feels unclear, reach out. You should never have to guess what happens with your data.

Data Controller

B2B Clarity Engine
Belgium
Email: privacy@b2bclarityengine.com

What We Collect

Information you provide
‍When you fill out a form or contact us:
‍
Automatically collected data
‍When you browse the site:

• Name
• Email address
• Company and role
• Any message or context you choose to share

• IP address
• Device and browser type
• Pages visited and time spent
• General interaction patterns

Cookies
‍We use cookies to make the site work and to understand how it’s used.

Why We Collect It

We use your data to:

• Respond to your questions
• Improve the website and content
• Share relevant insights (only if you opt in)
• Maintain security and performance

No hidden agendas. No data resale.

How Your Data Is Processed

We rely on:

• Consent (e.g. newsletter sign-up)
• Legitimate interest (e.g. improving the website)
• Legal obligations, where applicable

Tools We Use

We keep the stack simple and intentional:

Video hosting

• ‍Vimeo to host and display video content on the website
• When you interact with embedded videos, Vimeo may collect usage data (such as viewing behavior and technical information)
  ‍

Website and analytics

• Webflow Analyze to understand how the site is used
• Data is aggregated and not used to identify individuals
  ‍

Forms and data capture

• Webflow and HubSpot forms to collect submitted information
  ‍

CRM and communication

• HubSpot to manage contacts and send emails
• This includes newsletters and direct outreach when relevant

You can unsubscribe at any time via email or by contacting us.

Data Sharing

We do not sell your data. We only share it with:

• Trusted service providers (e.g. Webflow, HubSpot)
• Authorities, if legally required

That’s it.

International Transfers

Some tools we use operate outside the EU.

When that happens, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

Data Retention

We keep data only as long as needed:

• To respond to your request
• To maintain a relationship if you opt in
• To meet legal requirements

Then it’s deleted or anonymized.

Your Rights

Under GDPR, you have the right to:

• Access your data
• Correct it
• Delete it
• Restrict or object to processing
• Transfer your data
• Withdraw consent at any time

To exercise any of these rights, contact: privacy@b2bclarityengine.com

You also have the right to file a complaint with your local data protection authority.

Cookies

Cookies are used to:

• Ensure the site functions properly
• Understand usage patterns
• Improve performance

You can control cookies through your browser settings.

Security

We apply appropriate technical and organizational measures to protect your data.
No system is perfect, but we take this seriously and act accordingly.

External Links

We may link to other websites. Their privacy practices are their responsibility, not ours.

Updates

We may update this policy over time.
If we do, the date at the top will change. No hidden changes.

Contact

Questions, concerns, or requests?
privacy@b2bclarityengine.com‍

If something doesn’t sit right, say it. That’s how clarity improves.