Introduction
At B2B Clarity Engine, privacy is handled with the same principle as everything else: clarity over complexity. This policy explains what data we collect, why we collect it, and how we handle it when you visit https://b2bclarityengine.com. If something feels unclear, reach out. You should never have to guess what happens with your data.
Data Controller
B2B Clarity Engine
Belgium
Email: privacy@b2bclarityengine.com
What We Collect
Information you provide
When you fill out a form or contact us:
Automatically collected data
When you browse the site:
- Name
- Email address
- Company and role
- Any message or context you choose to share
- IP address
- Device and browser type
- Pages visited and time spent
- General interaction patterns
Cookies
We use cookies to make the site work and to understand how it’s used.
Why We Collect It
We use your data to:
- Respond to your questions
- Improve the website and content
- Share relevant insights (only if you opt in)
- Maintain security and performance
No hidden agendas. No data resale.
How Your Data Is Processed
We rely on:
- Consent (e.g. newsletter sign-up)
- Legitimate interest (e.g. improving the website)
- Legal obligations, where applicable
Tools We Use
We keep the stack simple and intentional:
Video hosting
- Vimeo to host and display video content on the website
- When you interact with embedded videos, Vimeo may collect usage data (such as viewing behavior and technical information)
Website and analytics
- Webflow Analyze to understand how the site is used
- Data is aggregated and not used to identify individuals
Forms and data capture
- Webflow and HubSpot forms to collect submitted information
CRM and communication
- HubSpot to manage contacts and send emails
- This includes newsletters and direct outreach when relevant
You can unsubscribe at any time via email or by contacting us.
Data Sharing
We do not sell your data. We only share it with:
- Trusted service providers (e.g. Webflow, HubSpot)
- Authorities, if legally required
That’s it.
International Transfers
Some tools we use operate outside the EU.
When that happens, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).
Data Retention
We keep data only as long as needed:
- To respond to your request
- To maintain a relationship if you opt in
- To meet legal requirements
Then it’s deleted or anonymized.
Your Rights
Under GDPR, you have the right to:
- Access your data
- Correct it
- Delete it
- Restrict or object to processing
- Transfer your data
- Withdraw consent at any time
To exercise any of these rights, contact: privacy@b2bclarityengine.com
You also have the right to file a complaint with your local data protection authority.
Cookies
Cookies are used to:
- Ensure the site functions properly
- Understand usage patterns
- Improve performance
You can control cookies through your browser settings.
Security
We apply appropriate technical and organizational measures to protect your data.
No system is perfect, but we take this seriously and act accordingly.
External Links
We may link to other websites. Their privacy practices are their responsibility, not ours.
Updates
We may update this policy over time.
If we do, the date at the top will change. No hidden changes.
Contact
Questions, concerns, or requests?
If something doesn’t sit right, say it. That’s how clarity improves.