About — David De Smedt

Architect of B2B Growth Systems

Most B2B companies don’t have a growth problem.

They have a system problem between marketing, sales, and product.

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Point of view

I’ve led every part of the growth system — sales, product, marketing, and the leadership seat above them. That’s why I can fix how it actually works.

David De Smedt profile photo
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Built inside complex B2B environments

Twenty years inside global technology, industrial and channel organisations — HP, Intel, Samsung, Kantar, DS Smith, Dolby, Tech Data. From global enterprises to scaling teams
where alignment directly impacts revenue.

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I’ve sat in every seat

I have sat in the sales seat carrying a quota, in the product seat owning a category, and in the CMO seat answering to a board. Misalignment looks different from each chair. That is the whole job.

I’ve led every part of the growth system. That’s why I can fix how it actually works.

Built across the full growth system

Leadership

Chief Revenue Officer (CRO)
Chief Marketing Officer (CMO)
VP of Global Marketing
Head of Marketing & Communications

Marketing & Growth

Head of Global Marketing
Europe Marketing & Communications Manager
Marketing & Comms Strategist
Business Manager B2B

Product

Category Manager
Product Manager

Sales

Business Development Manager
Global Account Manager
Sales Engineer

Recognized for building systems that drive adoption and growth

Recognized by Intel for outstanding performance

Best-in-Class Sales Enablement Interactivity Award (Showpad, EMEA)

Gold – Best of International Award (E3 Network)

Ways to work together

Permanent, interim, fractional, project or advisory.

Same system, different levels of ownership. The route depends on how much of the problem sits inside your team already.

01

Advisory

Thinking partner
for the leadership team

When the team owns execution and needs a second read on the system

Monthly rhythm
02

Project

A defined scope
with an end date

When a defined commercial problem needs focused senior ownership and a clear end point.

4–12 weeks
03

Fractional

A senior seat,
part of the week

When you need leadership-level judgement without a full-time headcount.

1–2 days a week, ongoing
04

Interim

Stepping into an
open leadership role

When a CMO or CRO leaves and momentum cannot wait for the search.

3–12 months, full-time
05

Permanent

A full-time
leadership seat

When the growth system needs one owner, every day, for the long run.

Full-time

Not sure which fits?

The Clarity Call usually answers it in thirty minutes.

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Book a 30 min call
Client feedback

What changes
when clarity clicks

Certainly a key player in driving our business in components to higher levels in Belgium. He does bring added value by being an expert in finding growth areas and sharing best practices with others.
Laurent Eymard
Business Manager Europe Components & Peripherals
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David is a very professional collaborator. He is always up to date in a fast moving market. He has very good knowledge about inovative products, market trends and knows very well all market players. He has a good understanding of how to develop a project and can help his company
Yoann Tellier
General Manager at Transcend Information Europe B.V.
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B2C
price transparancy
“David combines strong market insight with a deep network, bringing clarity and direction to complex B2B environments.”
Steven Brouwers
Key Account Manager, Samsung Electronics
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2x
revenue in first year
Systems thinking, taken home

My interest in systems does not stop at work

I built an integrated home automation environment spanning lighting, audio, presence, energy and other connected systems, then wrote a book documenting how it works and how to build one.

Some of the more complex capabilities — a home-state engine, context-dependent lighting and follow-me audio — were developed using AI to help design, write and refine the automation logic.

Understand how the system actually works

Establish the right signals and decision logic

Automate what should happen next

David De Smedt working with smart home systems
Different environment,
same challenge.

Increasingly that also means understanding where AI and automation can remove friction from the commercial system — once the underlying process is clear.

Read blog post
Read blog post
Start with diagnose

Answer 5 questions. See where your commercial system is losing clarity.

A short diagnostic built on the Alignment Matrix. It points to where friction is most likely sitting — not a definitive answer.

Or Book a Clarity Call
Or Book a Clarity Call