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About

Architect of B2B Growth Systems

Most B2B companies don’t have a growth problem. They have a system problem between marketing, sales, and product. I realign that system so growth compounds again.

20+ years across global B2B organisations

Middle-aged man wearing a textured sweater looking down while holding a cup with both hands near a window with blinds.

How growth 
actually breaks

Diagnosis before prescription.

Growth breaks 
in the gaps

Marketing, sales, and product optimise locally. But no one owns the full system.

Alignment is 
a system decision

Workshops don’t fix misalignment.
Clear ownership and structure do.

Execution fails 
without clarity

If teams interpret strategy differently, execution will always drift.

You don’t get a report. You get a working system.

  • One shared direction across teams
  • Execution that compounds instead of resets
  1. 1

    Diagnose the system

  2. 2

    Set shared direction

  3. 3

    Align ownership

  4. 4

    Activate and scale

Built inside complex B2B environments

From global enterprises to scaling teams
where alignment directly impacts revenue.

Built across the full growth system

I’ve led every part of the growth system.
That’s why I can fix how it actually works.

Leadership

  • Chief Revenue Officer (CRO)
  • Chief Marketing Officer (CMO)
  • VP of Global Marketing
  • Head of Marketing & Communications

Marketing & Growth

  • Head of Global Marketing
  • European Marketing & Communications Manager
  • Marketing & Comms Strategist
  • BusinesssManager B2B

Product

  • Category Manager
  • Product Manager

Sales

  • Business Development Manager
  • Global Account Manager
  • Sales Engineer

Recognized for building systems that drive adoption and growth

Recognized by Intel for outstanding performance
Best-in-Class Sales Enablement Interactivity Award (Showpad, EMEA)
Gold – Best of International Award (E3 Network)

What changes 
when clarity clicks

When teams operate as one system, results stop depending on individual effort.

Steven BrouwersKey Account Manager, Samsung Electronics

“David combines strong market insight with a deep network, bringing clarity and direction to complex B2B environments.”

Aligning product and sales to double B2B turnover

2x
Revenue

Adrian Hiel Marketing Leader, DS Smith (now Director, Electrification Alliance)

"David successfully reinvented B2B marketing in a complex organization, introducing ABM, sales enablement and modern marketing into a traditional corporate environment."

Aligning marketing and sales across 30+ countries creating 1 sales system

30+
Countries using 1 sales system

Who this works for

A quick way to know if this will work.

You’re responsible for growth, but don’t control the system

You’re responsible for results across teams

Your teams are aligned in theory, but execution keeps drifting

Too many discussions, not enough progress

You don’t need more campaigns, you need structure that holds

You need structure, not more activity

Fix what’s breaking your system

For leadership teams ready to align strategy, marketing, sales, and product into one system.