Leadership without the overhead Clarity without the handholding

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Who it's for
Embedded partnership

The embedded partnership is designed for B2B scale-ups, post-acquisition entities, and mid-market firms going through transition. It’s especially relevant for CEOs, COOs, and HR leaders who know they need senior marketing leadership but don’t want to hire blindly. And it speaks to organizations that are frankly tired of investing in so-called “strategists” who talk big but fail to deliver real traction.

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Company logo of Service Provider AXI nv in Belgium.
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Problems it solves

  • No strategic marketing leader in place
  • Sales and marketing aren’t aligned (and everyone knows it)
  • Vision exists, but execution lacks consistency or ownership
  • Internal teams feel scattered or under-supported
  • External presence doesn’t match your ambition or market potential

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What’s included / How it works

This isn’t consulting. It’s integration, the kind that comes with sleeves rolled up and strategy grounded in day-to-day momentum.

As a fractional Head of Marketing, I don’t just advise from the sidelines; I embed into your team’s rhythm. That means providing weekly leadership and strategic guidance, aligning closely with your CEO and board, and taking ownership of core areas like GTM planning, ABM, content operations, and external visibility. I also support hiring, mentor your team, and shape the organizational structure to sustain performance. And when it adds value, I can represent your brand externally at key events or industry panels.

Format
Retained, embedded partnership — 2–4 days/week or equivalent commitment
Duration
Typically 6–18 months
Kickoff
Strategic sprint (2 weeks), then monthly rhythm
Investment
From €4,800/month, depending on intensity & scope
Add-ons
Access to campaign builders, prompt systems, AI content flows included

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You get an executive who acts like one, without adding to payroll.


Example projects

Magicard
Restructured a fragmented global marketing org post-acquisition. Built alignment between UK, US, and EU teams. Hired key talent, installed content systems, and doubled marketing-qualified leads in under 9 months.

AXI
Embedded as interim marketing lead during transition period. Introduced OKRs, built sales enablement flows, and delivered strategic GTM clarity across multiple business units.

THEO Technologies
Provided strategic and cultural guidance in a growth spurt. Enabled internal leadership handover while creating content rhythms, sales activation, and investor-facing brand messaging.
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Digital Transformation

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Quality resourcing

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Event management

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Next step: book a clarity call

Let’s talk about what’s not working, and whether this type of partnership fits your situation.

Book a Clarity Call
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