For CMOs & VPs of Marketing

From reactive marketing to strategic clarity without adding more to your plate.

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You’re not new to marketing leadership

You’re not new to marketing leadership: you’ve earned your seat at the table. But that doesn’t make the role any easier.

Every day is a balancing act: delivering results in a fast-changing market, aligning stakeholders who don’t always speak the same language, and protecting brand integrity across regions, teams, and channels. All while trying to carve out space to actually think ahead.

The reality? It’s tough to stay strategic when operational fires keep pulling you back in.

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Logo of B2B telephony and internet provider dstny.
Logo of one of the oldest global IT companies.
Logo of Belgian technology company Barco NV.
Logo of International IT Services Provider ACSL.
Logo of Intel Corporation, an American multinational corporation and technology company that sells components such as central processing units and related products for business and consumer markets.
Logo of Minds & More, a company known for Interim Management & Project Sourcing
Logo of Recticel, know for the production of insulation boards.  (used in a variety of applications: including roofing, wall cladding, and floor insulation)
Logo of Microsoft Corporation, an American multinational corporation and technology conglomerate.
Logo of B2B telephony and internet provider dstny.
Logo of one of the oldest global IT companies.
Logo of Belgian technology company Barco NV.
Logo of International IT Services Provider ACSL.
Logo of Intel Corporation, an American multinational corporation and technology company that sells components such as central processing units and related products for business and consumer markets.
Logo of Minds & More, a company known for Interim Management & Project Sourcing
Logo of Recticel, know for the production of insulation boards.  (used in a variety of applications: including roofing, wall cladding, and floor insulation)
Logo of Microsoft Corporation, an American multinational corporation and technology conglomerate.
Company logo of Service Provider AXI nv in Belgium.

The challenge you face

You already know the what: market growth, pipeline, brand trust.
It’s the how that’s tricky when resources are stretched and priorities shift weekly.

  • Global messaging feels diluted once it hits regional execution.
  • Internal teams work hard but aren’t always aligned on priorities.
  • Data exists, but isn’t always turned into actionable insight.
  • Partners and sales want more enablement than your team can produce.
  • No strategic marketing leader in place
  • Sales and marketing aren’t aligned (and everyone knows it)
  • Vision exists, but execution lacks consistency or ownership
  • Internal teams feel scattered or under-supported
  • External presence doesn’t match your ambition or market potential

You don’t need more “to-do” lists. You need a trusted partner who can bring focus, frameworks, and execution horsepower: without the overhead of a permanent hire.

What we're serving
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How I help CMOs & VPs of Marketing

My engagements are built to flex with your needs, giving you senior marketing leadership without the overhead of a permanent executive. I can lead and align your marketing function across regions, channels, and business units, while clarifying brand and positioning so every campaign reinforces a clear market narrative. Along the way, I mentor and upskill your marketing leaders, preparing them to take the reins long-term. I also represent your brand externally at key events, partner meetings, or media opportunities. And when it’s time to execute, I help build and deliver go-to-market plans that ensure sales and marketing operate as one.

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Engagement models

There’s no one-size-fits-all. Some leaders bring me in part-time, one or two days per week over several months, to embed consistent leadership without hiring overhead. Others prefer a project-based engagement, where I focus on a specific strategic priority or transformation. And in times of transition, I step in as interim coverage: keeping momentum high between permanent hires so nothing slips through the cracks.

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Results you can expect

The impact is tangible. You’ll have clear strategic priorities directly tied to commercial goals, and a marketing team that performs with greater cohesion and confidence. You’ll see stronger alignment between marketing, sales, and leadership, removing the friction that often stalls growth. Most importantly, you’ll see measurable outcomes from pipeline impact to partner engagement to a sharper, more consistent brand presence in the market.

Examples of fractional CMO impact

- Destiny – Designed and launched a strategic partner enablement campaign, boosting co-branded sales activity and alignment across the partner network.

- AXI – Introduced a strategic marketing framework, aligning campaigns to sales goals and improving cross-department collaboration.

- THEO Technologies – Realigned marketing and product teams, introduced OKRs, and increased campaign relevance to target markets.

Duration, format, and investment

Format

Retained, embedded partnership — 2–4 days/week or equivalent commitment

Duration

Typically 6–18 months

Kickoff

Strategic sprint (2 weeks), then monthly rhythm

Investment

From €4,800/month, depending on intensity & scope

Add-ons

Access to campaign builders, prompt systems, AI content flows included

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You get an executive who acts like one — without adding to payroll.
Example projects

Magicard
Restructured a fragmented global marketing org post-acquisition. Built alignment between UK, US, and EU teams. Hired key talent, installed content systems, and doubled marketing-qualified leads in under 9 months.

AXI
Embedded as interim marketing lead during transition period. Introduced OKRs, built sales enablement flows, and delivered strategic GTM clarity across multiple business units.

THEO Technologies
Provided strategic and cultural guidance in a growth spurt. Enabled internal leadership handover while creating content rhythms, sales activation, and investor-facing brand messaging.
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Next Step

📅 Book a Fractional CMO Discovery Call
Let’s explore whether a fractional engagement can give you the leadership leverage you need, exactly when you need it.

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