How Spacewell secured Q4 growth with an interim marketing system
A leadership gap in marketing turned into a structured engine within weeks.
My role
Interim CMO
Owned end-to-end marketing leadership, delivered the strategy, designed the team structure, and led execution across events and campaigns during a critical transition period.
Result
Q4 execution saved with a full marketing plan, active campaigns, and a ready-to-scale team structure before the new CMO arrived.
Company
Nemetschek (Spacewell)
Industry
Technology
Category
Messaging
Situation
Spacewell had just onboarded a new CEO with a clear ambition: rebuild the marketing function. With Q4 approaching, there was no time to wait for a permanent CMO to step in. The risk was clear, losing the most critical sales quarter and delaying growth momentum into the following year.
Shift
- Stepped in as interim CMO to bridge the leadership gap
- Delivered a full 360° marketing and communications plan within 10 days
- Designed a modular marketing team structure aligned with future hiring
- Identified and prioritized the two most critical strategic gaps
- Took ownership of 7 pre-committed physical events in Q4
- Launched two integrated digital campaigns combining inbound and outbound
Result
- Q4 commercial momentum preserved instead of lost
- Clear strategic direction in place before permanent CMO onboarding
- Marketing team structure ready for rapid hiring and onboarding
- Campaign engine activated early, not delayed by transition
- Seamless handover enabling immediate productivity of new hires
Defining moment
Halfway through building the plan, it became clear that seven physical events had already been committed for Q4. Instead of treating them as a burden, they were turned into execution anchors. Within weeks, events, campaigns, and structure were aligned, transforming a potential gap into momentum.
