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Clarity
‍over
complexity

Strategic marketing systems
for b2b tech & industry
How I Work
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How I Work

Clarity
‍over
complexity

Built for tech & industrial CxOs
How I Work
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How I Work

Clarity
‍over
complexity

Fractional leadership, ABM, campaign systems
How I Work
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How I Work
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Logo of one of the oldest global IT companies.
Logo of Belgian technology company Barco NV.
Logo of International IT Services Provider ACSL.
Logo of Intel Corporation, an American multinational corporation and technology company that sells components such as central processing units and related products for business and consumer markets.
Logo of Minds & More, a company known for Interim Management & Project Sourcing
Logo of Recticel, know for the production of insulation boards. (used in a variety of applications: including roofing, wall cladding, and floor insulation)
Logo of Microsoft Corporation, an American multinational corporation and technology conglomerate.
Logo of B2B telephony and internet provider dstny.
Logo of one of the oldest global IT companies.
Logo of Belgian technology company Barco NV.
Logo of International IT Services Provider ACSL.
Logo of Intel Corporation, an American multinational corporation and technology company that sells components such as central processing units and related products for business and consumer markets.
Logo of Minds & More, a company known for Interim Management & Project Sourcing
Logo of Recticel, know for the production of insulation boards. (used in a variety of applications: including roofing, wall cladding, and floor insulation)
Logo of Microsoft Corporation, an American multinational corporation and technology conglomerate.
Logo of B2B telephony and internet provider dstny.
Logo of one of the oldest global IT companies.
Logo of Belgian technology company Barco NV.
Logo of International IT Services Provider ACSL.
Logo of Intel Corporation, an American multinational corporation and technology company that sells components such as central processing units and related products for business and consumer markets.
Logo of Minds & More, a company known for Interim Management & Project Sourcing
Logo of Recticel, know for the production of insulation boards. (used in a variety of applications: including roofing, wall cladding, and floor insulation)
Logo of Microsoft Corporation, an American multinational corporation and technology conglomerate.
You don’t need more content. You need visible momentum.  I help you align strategy, campaigns, and people, without the noise.
David DS
B2B Clarity Engine
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I don’t just deliver content, I build clarity systems

Who I am?

I’m David De Smedt, a senior marketing strategist and former VP who partners with ambitious B2B teams to turn complexity into cohesive action.

From ABM to video, from positioning to campaigns, I help you move faster with fewer meetings and more alignment.

Explore My Approach

Four ways to  work together

Find your best‑fit engagement in 45 seconds

Answer 6 quick questions. We’ll recommend the tier that fits where you are now—no spam, no upsell.

Team size involved in GTM

Choose the option that best matches the number of people across marketing and sales who will be involved.

Please select your team size.
Urgency
Please select your urgency.
Clarity of strategy
Please select your strategy clarity.
Execution capacity
Please select your capacity.
Sales enablement maturity
Please select your enablement level.
Budget style
Please select your budget style.

Recommended: Embedded Partnership

High urgency, low clarity, or thin capacity → you’ll benefit from orchestration + hands‑on leadership.

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Recommended: Strategic Support

You have momentum but need sharper choices, sequencing, and governance to scale.

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Recommended: Tactical Support

Strategy is clear; you need ABM programs, enablement, and repeatable plays executed well.

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Recommended: Practical Support

Start small with high‑leverage deliverables and experiments before going bigger.

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Second‑best fit:

Embedded
Partnership
Leadership without the overhead

Join your team as a long-term strategic lead — no payroll, just results.

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Strategic
Support
Short-term sprints, long-term clarity

Messaging, Account-Based Marketing, Go-To-Market — whatever’s blocking your next move.

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Tactical
Support
Execution that scales

Campaigns, workflows, systems — built for mid-level leaders.

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Practical
Support
Hands-on help that doesn’t slow you down

Video, LinkedIn, blog — done-for-you clarity tools.

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Who I Help

Different teams, same challenge: too much noise

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HR & CEOs

Need a partner they can trust.

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VPs of Marketing & CMOs

Want execution that maps to strategy

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Heads of Marketing

Stuck between vision and bandwidth

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Marketing Team Managers

Crave clarity, not chaos

Who I Help
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Our latest blog posts

Mini Case Studies

Every project starts with a question: Where’s the real friction?
Whether it’s a campaign stalled mid-launch, a team out of sync, or a message that no longer fits the market.  These real life stories show what happens when we bring clarity to the table.
No fluff. Just strategic firepower that fits the moment.

See more stories
April 26, 2024
Journey Through B2B Event Leadership at Samsung Electronics
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April 26, 2024
Unboxing Alignment: How DS Smith Streamlined Sales & Marketing Enablement Across Borders
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April 26, 2024
Cross-Sell or Stall: Lessons from a Fractional CMO in a Buy-and-Build at AXI
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April 26, 2024
From Silos to Strategy: Realigning Marketing & Product at THEO Technologies
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April 2024
Campaign & Calendar Templates
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April 2024
Video & Messaging Frameworks
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April 2024
Charting your course to success.
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April 2024
Soothing your business complexities
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April 2024
Charting your course to success.
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How we work

Run faster with my strategic AI tools

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Why choose us

You don't need another agency ... you need a navigator

Let's skip the noice and start with a real conversation.

Follow Us
david@daviddesmedt.com
+32 (0)470 93 77 10
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Who I Help

Different teams. Same challenge: too much noise.

HR & CEOs
Heads of Marketing
VPs of Marketing & CMOs
Marketers
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Why choose us

Crafting solutions for a changing world

Travel and aviation

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Healthcare services

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Marketing strategy

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Software and research

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How we work

Pluging great ideas into your brand

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Conflict resolution

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Healthcare services

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Testimonials

What our clients say about us

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Manager
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Testimonials

What our clients say about us

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Joyce Buske
Designer
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Testimonials

What our clients say about us

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What we do

Accelerate your innovation journey with our expertise in rapid prototyping and streamlined launch strategies.

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